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« Example privacy breach response plan | Main | Great Information Security and Awareness Event Coming In April »

Have You Reviewed the FTC's Proposed Privacy Principles Yet?

If you are responsible for information security or privacy at your organization, and your organization does marketing, here is something you need to know about and discuss with your marketing folks. I blogged about this in December.

I just realized that on February 12 the U.S. Federal Trade Commission (FTC) announced an extension until April 11 for the public comment period on its proposed privacy principles. As a recap, these privacy principles are designed to guide the online advertising industry's practices for the collection and use of consumer personally identifiable information (PII) and other information about their online activities that can reveal information about them.

One of the primary goals of the proposed privacy principles is to address the growing concerns over "behavioral advertising"...tracking consumers' online searches and content viewed to deliver advertising tailored to each individual's interests based upon this accumulated information.

See the FTC's proposed behavioral advertising principles here.

Yes, I have reviewing them and giving feedback on my to-do list! I'm glad they extended the comment date...I dropped the ball and missed the original February 22 date.

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Posted by Rebecca Herold on February 25, 2008 9:29 AM |

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Rebecca Herold's Bio:

Rebecca Herold,CISSP, CIPP, CISM, CISA, FLMI, has been providing information security, privacy and regulatory assistance and services to organizations from a wide range of industries for over 18 years. Rebecca was instrumental in building the information security and privacy program while at Principal Financial Group, which was awarded the CSI Information Security Program of the Year Award in 1998. IT Security ranked Rebecca as one of the top 59 IT security influencers, and Computerworld put Rebecca their list of the 25 top privacy experts and on their list of the 9 best privacy consulting firms. Rebecca has been CPO for two consulting organizations, and has had her own information privacy, security and compliance business since 2004. Rebecca has written chapters for several books, dozens of articles, and has been writing a monthly privacy column for the CSI Alert newsletter since the beginning of 2001, and is working on her 11th book. Some of her other books include The Privacy Papers, Managing an Information Security and Privacy Awareness and Training Program, The Definitive Guide to Security Inside the Perimeter (Realtime Publishers), The Shortcut Guide to Improving IT Service Support through ITIL (Realtime Publishers), and The Practical Guide to HIPAA Privacy and Security Compliance. In addition, Rebecca is the leader of The Realtime IT Compliance Community where she posts to her IT Compliance weblog. You can contact Rebecca at: rebecca_herold@realtimepublishers.net.